Position
How early in a chat your brand is named.
Position is where you are named among the brands in a chat, averaged over
the chats that name you. First is #1.
Being named late in a list is weaker than being named first, and this is the only figure in Recomma that says so.
Why it exists
Visibility is binary per chat: you were named or you were not. But these two chats are not the same result, and visibility scores them identically:
For a small agency, Linear is the strongest option. Asana and Monday are also worth considering, and Basecamp if you prefer something simpler.
There are many options here — Asana, Monday, Basecamp and Linear all have their advocates.
In the first, one brand is the recommendation and the rest are alternatives. In the second, four brands are a list. Position separates them.
How to read it
It is an average, and averages hide shape. #1.7 does not mean you are
usually second. It can mean “first in most chats, fourth in a few”, which is a
different situation from “second in nearly all of them”. The distribution is on
the Prompts table, per question.
Lower is better, and the scale is short. The difference between #1.4 and
#2.8 is large — roughly the difference between “usually the recommendation”
and “usually an alternative”.
It only counts chats that named you. A brand named in 5% of chats can have an excellent position. Read it next to visibility or it will flatter you:
What moves it
Position responds to how the sources talk about you rather than whether they mention you. A brand that appears in every comparison table but is never the recommendation will have good visibility and a poor position — and the fix is in what those comparison pages say, not in getting more of them.