Visibility

Visibility is the share of chats that name the brand at least once.

A chat naming you three times still counts once. This measures reach, not repetition — whether you made it into the conversation at all.

visibility = chats naming the brand ÷ all chats in the window

The denominator is every chat in scope, including the ones that named nobody. A model that declined to recommend anything still counts as a chat you were not in.

Where you see it

The trend line carries two series. The filled one is your brand. The plain line above it is the category leader for that day — whoever was most visible, which may not be the same brand each day. The gap between them is the thing to watch: your own line rising while the gap holds means the category grew, not that you did.

It also appears as a column in the Rankings table, per brand, and on every row of the Prompts table, per prompt.

How to read it

A percentage, not a count. 73% does not mean 73 chats. It means roughly three chats in four named you, out of however many were sampled — which is why the sample size sits next to it.

It is bounded by your prompt set. Visibility is measured over the questions you chose to track. Adding ten easy questions you already win will raise it without anything changing in the world. This is not a flaw to work around; it is why the number belongs to a prompt set, and why changing the set breaks comparison with what came before.

What moves it

Visibility is downstream of whether the pages the models trust on your subject mention you. Two levers, in the order they usually pay:

1. Be present where the chats are already looking. Opportunities ranks the domains that are cited on your subject and say nothing about you. These are cheap because the model already trusts the site.
2. Be quotable on your own pages. If your own domain is cited but the chats still do not name you, the pages being cited are not the ones that say what you do.

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