Brands
The field you are measured in, and your own row among it.
Brands is not a separate report. It is the definition of the field that share of voice and position are computed across — which makes it the most consequential page in the product.
Why the list changes your numbers
Both metrics count across the tracked set:
- Share of voice — your mentions ÷ every tracked brand’s mentions.
- Position — where you rank among the tracked brands named in a chat.
So a rival you have not added does not dilute your share and does not push you down a position. The numbers are not wrong; they are answering a question about a field you defined.
Adding a competitor moves the baseline
Add a large, frequently-named rival and both figures will fall without anything changing in the world. Add them deliberately, and expect the step.
Suggested competitors
Recomma proposes brands it has actually seen the models naming alongside you, in your chats. This is usually a better starting list than the one a team writes from memory: the models routinely name rivals nobody internally thinks of as rivals — adjacent tools, incumbents you thought you had moved past, and occasionally a category you did not know you were being put in.
Each suggestion links out to the site it resolved to, so you can check what it actually is before accepting.
Accepting one starts counting it. Rejecting one keeps it rejected, so it is not proposed again.
Reading the table
Every tracked brand with all four metrics, your own marked. The rows worth attention are the ones where a column disagrees with the others:
- A brand with lower visibility but a better position than you is winning the chats it appears in. It is being recommended where you are being listed.
- A brand with higher visibility and lower sentiment is widely known for something. Read the chats before deciding whether you want to be there too.
- A brand climbing on share of voice while everyone’s visibility holds is taking mentions from the rest of the field.
Each row opens onto that brand’s own page — its trend, the prompts it wins, and the sources that name it. The sources one is the useful one: it is a list of pages that discuss your category and have chosen someone else.